Business Support
We’re here to support local businesses and help downtown Lovington thrive.
Community Vision
Our team is dedicated to creating a vibrant, welcoming downtown for everyone.
Connecting Opportunities
From events to economic development, we connect community with opportunity.
Downtown Growth
We work alongside businesses and partners to bring big ideas to life downtown.
Lovington MainStreet – Supporting Local Business & Building Vibrancy
Partner with Lovington MainStreet to grow your business and revitalize our community.
We’re here to help small businesses succeed and strengthen the heart of our community.
Lovington MainStreet Services
Your downtown, made vibrant.
Cultivate Memorable Moments
Create meaningful memories that leave a lasting impact.
Revitalize Downtown History
Restore historic charm, renew local pride, and reimagine what downtown can be.
Promote Local Businesses
Support the dreamers, doers, and local businesses that make our town thrive.
Comprehensive Community Solutions
We understand the importance of a thriving downtown and connected community.
Our team works to revitalize historic spaces, support local businesses, and create vibrant events that bring people together—all while building a stronger, more unified Lovington.
Rooted in Community
Committed to strengthening the heart of our community.
We work year-round to preserve downtown’s charm, spark local pride, and create spaces where people can connect, celebrate, and grow—together.
Meet Our Team
At Lovington MainStreet, our board is made up of passionate, big-hearted people who believe in the future of our community. They’re local leaders, business owners, and changemakers who care deeply—not just about their own organizations, but about building a downtown that everyone can be proud of. Together, they bring their talents, time, and love for Lovington to the table, all with one goal: to make a lasting difference.
Johanna Muruato
Executive Director
Chuck Johnson
Board PREsident
Kallie Windsor
Board Vice-PResident
Suzana Salcido
Board Secretary
Rose Munoz
Board Treasurer
Cristina Wilhoit
Board Director
Kenny Kim
Board Director
Iveth Gonzales
Board Director
Dominika Hynes
Board Director
Big dreams start small—let’s help you take that next step.
Contact us at Lovington MainStreet today and let us help you achieve your goals!
What We Do:
Lovington MainStreet takes pride in building unity and uplifting our community through local business support, vibrant events, and the revitalization of historic downtown Lovington.
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Community and Economic Development Partners
Ready to Start
Get in touch with us to take your business to the next level