Welcome to Downtown Lovington
From the moment you arrive, Downtown Lovington feels like something special. Welcoming entry signs greet you at every corner, guiding you effortlessly to shops, restaurants, parks, and local landmarks. Whether you’re walking, biking, or driving through, the district feels safe, vibrant, and easy to explore—day or night.
At the heart of downtown stands the beautifully preserved Lea County Courthouse, surrounded by restored storefronts that tell stories of our community’s past and future. Locally owned shops and businesses line Main Street, offering everything from unique gifts to everyday essentials—all with that small-town charm and personal service you won’t find anywhere else.
Catch a movie or live performance at the historic Lea Theater, our cultural cornerstone. Take in fresh air and fun at Fran Atchley Plaza, Storybook Park, or reflect at the stunning Lea County Veterans Memorial—all located right downtown.
Downtown Lovington isn’t just a place—it’s an experience. A welcoming, walkable, and connected hub where community, culture, and commerce thrive.
To make this vision a reality, Lovington MainStreet has developed two economic transformation strategies.
Strategy 1:
Implement physical upgrades that support an increase in occupancy within the District properties. If we can improve the physical environment and public infrastructure, we can stimulate private reinvestment and create a pedestrian friendly downtown district.
Strategy 2:
Create/develop a downtown destination Cluster. If we grow the Main Street District’s dining, shopping and entertainment offerings, we enhance its position as a dining and entertainment district, thus capturing larger shares of the market demand of trade-area residents, workers and visitors.
Visit Lovington MainStreet today in the Lister Building at the Lea County Museum.
